Raincoast Books and the Anthony Bourdain podcasts were featured yesterday in Frank Barnako’s Internet Daily column.
Read the article here.

Mr. Barnako and I had a very interesting conversation earlier in the day about Anthony Bourdain, Raincoast’s online program and how podcasts fit into the mix.

Here’s one of my quotes from the article: “I don’t see the Raincoast podcasts as a replacement to mainstream media,” she [Monique Trottier] continued. “I see them as an augmentation to the existing book coverage on radio, TV, and print. More people are gravitating online after hearing a book recommendation from a friend, or listening to a radio interview with the author, or seeing a TV spot.  I want to make sure they can find what they’re looking for, including the extras like a podcast, a chapter excerpt, an interview with the author.”

What I love about the Bourdain podcasts is that intimacy you get listening into his private conversations vs. hearing him speak at an author event.

If you haven’t had a chance to listen to the 3-Part Podcast: Anthony Bourdain Uncensored, have a listen.

Part One: Bourdain’s World

Part Two: The Book Signing

Part Three: Not All Nasty Bits

And thank you again to Frank Barnako for his fine article on Anthony Bourdain and the Raincoast podcasts.